A taste of vibrant gifting: Cookit’s culinary colour bombs redefine gift boxes

Tailored for both seasoned food enthusiasts and those taking their baby steps in the world of culinary arts, Cookit is a resounding statement against the monotony of standard gifting choices.

Tired of clichéd chocolates, drab flowers, or those perennially dreary slippers as gifts? Enter Adelaide-based entrepreneur Emily Lorimar, who, as a new mother inspired by the diverse culinary cultures of her Egyptian heritage and childhood in Thailand, envisioned a gift as electrifying and evocative as a zesty bowl of Laksa.

Introducing the Cookit gift boxes: A delightful assortment inspired by eminent chefs, culinary maestros, and master bakers from around the globe. Tailored for both seasoned food enthusiasts and those taking their baby steps in the world of culinary arts, Cookit is a resounding statement against the monotony of standard gifting choices.

Rather than the predictable cookbook gift, Cookit amps up the gifting experience by thoughtfully marrying it with premium dining accessories and essential ingredients, all revolving around the theme of the central cookbook. Every element inside the Cookit gift box is meticulously handpicked, with each box boasting a luxurious cookbook sure to grace the finest of coffee tables. Complementing this are upscale ingredients like the cherished Maldon salt, and sublime serve ware such as the exquisite napery from the renowned New Zealand brand, Lettuce.

If the offerings inside the Cookit gift box aren’t enticing enough, the brand’s online Kitchenware Bodega store promises to up the ante. Whether it’s the stylishly packaged olive oil from Goldi or the chic cheese knives by Sabre, every product is curated keeping in mind the discerning modern shopper. The store also features delightful Dinner Party Conversation cards from Into the Sauce, making them a staple for those spirited soirée evenings.

Mark your calendars for September 10, 2023, as Cookit celebrates its grand launch. And for those early birds? The first 100 gift box orders come with a complimentary fridge magnet, an artistic creation by the acclaimed South Australian illustrator, Billie Justice Thompson, celebrated for her association with brands like Evo hair and Jam factory.

Speaking passionately about her venture, Emily Lorimar remarked, “Dinner parties, cooking and beautiful tablescapes are the real inspiration behind our gifts. We do the digging to find unique and quality pieces to make sure our gift boxes aren’t quite what you’ll find everywhere else”. Elaborating on the versatility of Cookit’s offerings, she added, “These gift boxes are ones people will actually want to give that cool friend who is impossible to buy for, that colleague who deserves a raise or even for that uncle who has everything they already need. They don’t even have to love cooking, but they have an appreciation for colourful and quality things for their kitchen and home.”

Lorimar’s brainchild is her response to the typical, lackluster gift boxes filled with short-lived and often wasteful items. She emphasized, “We’ve been really intentional in curating gift boxes that are full of useful, practical, and beautiful items that have longevity”.

Reflecting on the genesis of Cookit, Emily recalled, “The Christmas of 2021 I was given a cookbook and for a change, I actually sat down and read it cover to cover. I was inspired by the stories behind the recipes and began imagining the ingredients, serve ware, vibrant colours and table scapes that could be paired with each dish.”

“I’m really excited for the future of Cookit, with big plans to collaborate with some talented Australian chefs to develop limited edition gift boxes.”

For those in search of gifts with a difference, it seems the future is bright, vibrant, and deliciously curated.

Check out the product range here: cookitgifts.com